I just end up immediately closing these sites that don't work at all reasonably with a scroll wheel.
Edit - Just noticed that the animated scroll-breaking stuff seemed to stop when using a mobile view (noticed using Chrome Dev tools) which makes it a better read.
I have no interest in AirPods but I think the page is super nicely done. Not something I'd like for every product I look at ever, but as a sort of unveiling I think is is nicer than a spec sheet.
I just wish a little attention was paid when other input devices are being used.