I could enumerate 100's of these problems, but this really isn't the right question to ask. The only reason this startup is possible is because the IATA allowed them to be. So perhaps the question should be "how many industries are ready to standardize their communication protocols via modern APIs?"
Great example - providing a unified banking API is clearly a multi-billion dollar a year business. But it requires the network effect of all of the banks to be involved. This either happens via industry groups or via regulation.