It's always interesting to see scammers at work. The nature of scammers, atleast the ones that get caught, put in 95% effort, and it's that last 5% that gets them caught.
In this case, imagine if instead of trash furniture and minimal decor in the "switch" property of "bait and switch" they put in half decent stuff. Renters would probably all accept the story of a plumber and move on. Instead, they fill the property with crappy furniture and leave unhappy customers. They could have gotten away with it.