Rob Pike was famous before its creation (within the relevant community). The language was designed within Google, and gained much hype from that. The effort to foster a community paid dividends.
Writing Go code for a living, I find it a very mediocre language. It's largely redeemed by its library ecosystem, which reflects not on the language, but the enormous size of its community and commercial backing.
If anything is noteworthy about its design, it's that it's simple (crucially, to those already familiar with C-like languages), and easy to bring people on board. What is lost for want of features and abstractions, is gained in human resource.