It could also be completely staged. By keeping the mystery for some time it’s more likely to go viral.
I don't know why anyone would want any kind of internet recording device from Amazon in or around their home. Why are people willingly enslaving themselves to corporations? I don't see what the incentive is for people.
Many of us would love if it wasn’t a good long term strategy. But fb, google, tinder, uber and others point in the direction that the market doesn’t care.
Generally whenever journalist post sensational article, where they clearly didn't give other party enough time to respond, I see it more as an example of shitty journalism, because clearly journalist is more interested in flashy headline and breaking news, than the truth.