You don't use a lot of hotel, airplane, airport, guest or otherwise captive portals do you? Most will gracefully redirect but a lot are painful. Add in things like HSTS (can't just go to Google), HTTPS Everywhere, etc and it's downright annoying to get to the portal.
NeverSSL is a huge frustration reducer, especially as I've been able to just tell less technical able co-workers to just go there.