> To enter the Contest, visit the Contest website located at TBD ('Contest Site') during the Contest Period and follow the instructions for submitting an entry that consists of screenshots or photos of students’ saved work in Scratch (requires CS First account registration for teachers and students) and brief description of why CS First was helpful in the classroom.
Uh, it's not exactly an innovation in propaganda. Aren't lots of contests tied to essay submissions? I assume it ensures that contestants actually value winning and would benefit from the prizes. Yes, it also coincidentally promotes the brand.