This is the first time in a very long time that I've seen a landing page this awesome from such a hacker-centric place as HN. I agree!
We have tried our best! :)
This is just personal opinion, but the kind of guys & girls that hang around on HN is pretty much perfectly the target audience for this project. I'm a regular reader of HN and not as much an active participant, but would love for the HN community to get behind this project!
Seems like a cool project. I know that of the two businesses that I have started/am starting doing good is something I want to be at the forefront. Tom's Shoes is not a tech company, but they are a great model for doing well and helping out.