Introducing Kindle Singles
amazon.com
amazon.com
This happened with vinyl and CDs. Even though artists were no longer limited to two 23 minute sides, many of them carried on in that pattern. (In part to support users of the old media technology.)
This is a good "rock" to look under: examine what the practical limitations of current media are that don't apply to new media.
AFAIK, currently we have the following new media transformations/revolutions going on (in order of how far they are in the transformation):
1. Music: The old N songs bundles in one container is gone. Note that the replacement of LPs with CDs didn't bring in the revolution, it was just repackaging. MP3 players did it.
2. News: N news items bundled in a paper is getting replaced by news readers that mix and match
3. Book publishing: Natural constraints of having N words in a book (after all, it's hard to publish a book with 20-30 pages, although this seems to be the natural length of many business books)
4. TV: The constraint of watching live has been broken (thanks to DVRs) but programs are still relatively arbitrarily grouped by channels.
In most cases, a new device brings about the major change (MP3 player, iPad, Kindle, DVR). The last frontier, I think is TV, where arbitrary sets of programs are combined into channels which are in turn bundled into sets (i.e. you can't only subscribe to a list of channels you select).
Companies that aim to transform one of these fields should understand that they need to be in the business of producing at least some of the content in that field, they can't just be bit pushers and rehashers. That's why, Amazon should publish books and have short story competitions for Kindle Singlets and Google (and Apple) should buy a TV station or at least a production company.
Indeed, but as it has happened with Sony, the publishing arm of the company can hobble the device producing arm.
1. Subscribe to feeds from longform.org, longreads.com and givemesomethingtoread.com
2. Open interesting articles and save for reading later in Instapaper
3. Set up Instapaper to deliver wirelessly to Kindle
Bam! Instant periodic 'short story' subscription service.
I wonder if they'll move away from such a heavily curated model at some point.
Editors don't like short stories because you have to have a lot, e.g. at least 5-6, to publish as a decent book, and coming up with that many good short stories is not within everybody's capability (same thing with having to have ~10 songs for a CD). This new medium may just be the thing to spur story writers.
There's a place for heavy curation... what's needed is more curators who are trusted.
That ought to be possible once 'curation' is separated from the overhead and complexity of traditional publishing, which tends to concentrate influence in the hands of relatively few editor/curators.
Take out the hassle and overhead of publishing, and the curation becomes as light and simple as recording lists of stories people liked, and then subscribing to the lists of people whose opinions you trust.
I think this product could be a replacement for newspapers. Instead of an article about today's events one gets a nice technical overview of, say, the events in Tunisia written by an expert. This could fill the medium between full blown research paper and dumbed down news broadcasts.
Dunno how long that'll last with the slash-and-burn situation there lately.
Why not buy a copy of Analog Magazine, or McSweeney's, or any other good periodical with quality fiction, and get several short stories for the same price?
1. They fall somewhere between a blog post and book. If you have 50 - 100 pages to write on something you either have to turn it into 50 blog posts or 300 page book. The focus here is on length appropriate works.
3. These are non-fiction (at least most of them) works that tend to be by amateur experts. What that means is that they are amateur writers writing on topics they are experts in. This allows my dad to write an Amazon Kindle Single on Vietnam or Economic Development and publish it. This is a huge win for amateur experts!
3. This is just the start, and I expect we'll see a lot of people moving in this direction, particularly people with huge followings. Imagine if someone with 100,000+ reach can sell 5,000 of these every 2 or 3 months.
Sometimes they're also for non-amateur experts publishing something that doesn't slot easily into the classic article / book item. I'm thinking here of Tyler Cowen's _The Great Stagnation_, which I just wrote about: http://jseliger.com/2011/01/26/the-great-stagnation-how-amer... primarily because the material is interesting and useful and partially because it's useful.
Explanation 2: a Book needs to have a certain minimum length (80 pages or so). A magazine article has a certain maximum length (20 pages or so). Inbetween, there wasn't a market for selling something, so far. That's what Amazon is trying.
Explanation 3: Most business books actually have a few good core ideas, plus a lot of fluff. The fluff is to get at a minimum length and be at a position where you can actually sell "a thing" (book). It's so widespread that several companies like getabstract started selling just the core stuff. With the core stuff, Amazon gets nothing. This is a ploy by Amazon to get some of this business.