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What is very simple is just creating a law stating that you may only use exactly the data needed for the purpose of providing the service and any extra data must be requested from the user with the easy ability to decline. Now rather than years of cat and mouse where advertisers always have the upper hand, the advertisers suffer massive fines for misuse.

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They'll just say the tracking is part of the business model and therefore needed to provide the service. The law's purpose is to allow users to negotiate the terms so it is worthless if it doesn't force websites to provide a "give me access to the service without any tracking" option. Imposing laws on the internet contributes to the regionalization of the network: what was once a completely free international network will be divided into many regulated national networks. Not all countries will have these laws so evading sanctions will be as simple as hosting something in a country like Russia.

>They'll just say the tracking is part of the business model and therefore needed to provide the service.

This is unacceptable under the GDPR. You must allow users to opt out. If this affects your business model than the legal option is to remove the free plan and charge a fee for the service.

> What is very simple is just creating a law

This must be some new use of the word "simple" I was previously unaware of.

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