> "We put the dot in dot-com" - ???

Yes, it's marketing fluff (as with any marketing), but I liked that one.

For all you tech people like me that have problems answering to non-techie family members what you do, I thought that was an example of a beautiful succinct answer that still conveyed enough of an idea to be satisfying to laymen.

As for one I really hated from Sun: "Java Desktop System", which was just a distro with GNOME, and had nothing to do with Java.