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Take a look through their blog- they had a year of end user involvement- testing, evaluation and so on.

Ok, cool. The title and the homepage made me suspect otherwise.

What's interesting to me is that all the people that I know that own rental properties have outsourced the handling for a %age of the rent. That may be a cultural thing though, but from what I know about the market typically landlords are interested in the monthly payment, not in dealing with the tenants, if they can afford it at all they'll get someone to do it for them.

Maybe that's the market this is aimed at, agencies rather than DIY landlords?

We're targeting both, landlords are smaller, and property management companies are larger. Their needs a very similar though. To get our base established, we are mostly targeting somewhat tech savvy landlords and small property management companies. We'll grow into larger and larger property management companies over time though.

Ok. What was your most compelling reason for not launching in an earlier phase of the development?

We had a private beta.

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