Don't taxi, bus, and trucking companies do this? I always thought any public transit actor had to do this to provide data to be used by DoT for traffic engineering. Like I know that traffic engineers tweak limits of public transport asset density as part of planning traffic flows.
I may be wrong, but I'm pretty sure this is just Uber getting rolled into the infrastructure they should have been participating in anyway.
I'm not terribly thrilled about the implications; but it's also not surprising at all that a transit service provider would have to guarantee to a locality that they can locate their assets.