"Uber doesn't need to be profitable, they just need to survive until their autonomous cars are deployed"
"Uber doesn't need to be profitable, they just need to survive until their autonomous cars are deployed"
It's quite possible that when automomous vehicle operations start working, the big players will be car rental companies. It's a natural extension to their business.
One set of businesses here has modern engineering practices and the other set are dinosaurs. Furthermore, rental companies have more employees dedicated to sales than to fleet management and their entire current customer base is rental car consumers. They literally need to redirect money to R&D long term where that R&D serves no benefit to their current customer base. Wall Street will punish the stock of rental car companies short term for spending R&D on becoming ridesharing businesses that serve a customer they don't yet even have mindshare with. With the TNCs however, wall street won't see any problem with them building out their own fleet. The only condition where wall street looks down on the idea of own fleet management is if they believe a franchise model with third party fleet managers make sense. Either way the TNCs own the relationship with the customer and therefore has all the power.
I get my car to drive to me to work and then it goes out and operates like a taxi while I'm working. I'd be worried it comes back damaged or vomit all over the place.
No thanks.
Cars can be leased, reducing capex, and maintenance can be handled by specialised companies.
Overall it seems that this upside far outweighs the downside.
Let’s pretend Waymo has 100% safe, easy producible, street legal self driving cars available today and everyone else was clearly several years behind. I see this would play out in a few ways:
1) Would Waymo actually want to spend billions to buy enough cars to maintain their own fleet in most cities in the world/US so that you could quickly and reliably hail a self driving car (and spend on marketing / referrals to grow marketshare). Would Waymos/Google investors actually allow them to lose this much money to start a new business that has historically been so unprofitable?
2) Would Waymo just sell cars to consumers/rental car companies, who would then deploy the vehicles to uber/lyft. In this scenario wouldn’t the cars be even more price sensitive about automatically switching between driving for different platforms and optimizing for the cars time. Wouldn’t consumer still open their uber/Lyft apps, check for the lowest price and then take the cheapest ride? Isn’t this fundamentally the same economics issue (unless the rides perhaps get so cheap that consumer no longer bother to check)
1) Own the technology, not lease it
2) Have the capital to build out a fleet
3) Have the technology before others for long enough to build a moat.