Kuhl.com has been doing the same thing.
Backcountry.com and Kuhl.com are going after the small guy over nonsense. Both Utah based companies too...
* https://www.snewsnet.com/news/kuhl-sues-jagermeister-tradema...
The founder of kuhl seems to be engaging in really ridiculous lawsuits though.
We certainly have our fair share of less-than-scrupulous companies here.