They also quietly share/sell your personal info to third parties (along with customer info from subsidiaries CompetitiveCyclist.com, Motosport.com, and SteepandCheap.com). From https://www.backcountry.com/sc/privacy-policy:

“We may share information about you as follows or as otherwise described in this Privacy Policy:

- With third parties for their direct marketing purposes.”

At least as described in the “privacy” policy, this can include purchase history, device, geo location, and more, though just name and address would be bad enough.