Not too ridiculous.
With Trademark law, companies have to protect their trademarks, or risk losing their trademark.
Pretty standard in the US.
With Trademark law, companies have to protect their trademarks, or risk losing their trademark.
Pretty standard in the US.
>
> The short answer is “No,” a trademark owner does not have to sue every single infringer, and the failure to do so in an isolated case of infringement will likely not result in abandonment.
https://www.dbllawyers.com/can-lose-trademark-rights-dont-su...
> However, the failure to take action in the face of widespread infringement could significantly impact a mark owner’s rights.
> It is for this reason that many larger companies that invest heavily in their trademark portfolios err on the side of caution in pursuing infringers.
This reads like a risk to me.
To me, T-mobile's mark is the color and the logo. But pink alone does not scream "T-mobile" to me.