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It'll be interesting to see how they evolve - there is def a need for this type of service especially for non Frommers/ LonelyPlanet types. If they can close the loop and make the Q&Advice experience meld with a real social experience at the end then I think there is value.

I really enjoyed the quiz as well. The look of the site is very professional rather than consumer friendly. It could look a little more "fun". As for the question answer part which is probably the core part of the site, I didn't enjoy it as much as the quiz portion. Try to tie these two together.

Thanks for the feedback, Peter. Do you ever use Q&A sites like Quora, for instance? It requires a little bit of effort for us to pull some basic info, but the real magic comes from the current community that's being grown inside (assuming you want to talk about travel).

Yes, I use Quora. They didn't make me go through an endless questionnaire before showing me the goods (content).

Not sure what you mean by "It requires a little bit of effort for us to pull some basic info"?