It's literally ran by Sergey Brin's wife. Some day your data will be part of Google. I'd say we are still a ways off from connecting DNA to advertising, but I'm sure google will "boldly" take us there.
https://www.vanityfair.com/style/2014/04/sergey-brin-amanda-...
Any subsequent marital issues or extracurricular activities of the individuals concerned cannot erase the fact that the venture was literally bootstrapped by Sergey Brin and Google.
https://techcrunch.com/2009/06/18/all-in-the-family-sergey-b...