But, they are giving up, and venture capital is reducing the company to the value of its parts, not its potential, before that Building Management Suite gets assembled. There is a future where their software stack becomes the de facto standard for all building management, the Outlook/Excel of owning property. WeWork could pivot from a real estate company to a property ownership enablement company.
Thats not so much spray painted shit as "im using free cash flow from real estate to build this grand well defined vision, (with a coat of hippie mysticism paint) do you want to come along for the ride, for better or worse?" Because he is an executive, talking to executives, his pitch always came off as vague. But the actions of the company, and the parts they were assembling, paint a much more strategically sound and intelligent portrait.