I don't really believe that. American public schools have been teaching the metric system to middle schoolers for a few decades now. Every American I talk to understands the metric system. In some cases, particularly units of volume, they understand the metric system better than the imperial units (liters are easy, but I can never keep quarts/pints/cups/floz/etc straight in my head.) Coca Cola sells sugar water to Americans in liter-oriented packaging (.5, 1, an 2 liter bottles are ubiquitous), and Americans certainly don't balk at that. They drink it up.