Sigh, I bought this (when I saw only 1 seat left) for a female potential-startup-founder friend of mine, and of course it puts me as the "attending this event" person, without telling me it would publish my name/photo to the event.
This is a great example of how a startup wins by being nimble and creative. Customer service is maybe something a huge company can outsource, but in a startup, definitely should be handled by the team directly, just like this.