If they bust my best friend and I for sharing an account now that we no longer live together that's fine, but I simply won't re-subscribe unless they can move my profile over.
I think this illustrates a massive flaw in the current streaming wars. The content is only half the value. Remembering which shows you liked and want to see more of, and which shows you've watched and decided you hated, etc, is a huge value in the increasingly large sea of available content. (And recommendations too, if they're good. I subscribe to Spotify almost exclusively for the recommendations it provides and discovery of new things I like.)
I want to split out my accounts too, for both the above reason, and that I don't like sending them a password so they can log in on their devices.
Why can't we have our own accounts and manage them into a family account?
But since accounts are personal, do Netflix expect me to watch 4 streams simultaneously on my 4 different devices, using my 4 eyes with my 4 brain halves?
I recognize that I'm probably not classified under "password cheat", but their still current solution feels really dirty.
Even then it's not great that you have to share the master account password which contains the billing information (maybe they need a read-only and admin password, but now we're complicating it past the "password123" crowd), but really that seems to inadvertently encourage good password discipline - if you don't trust the people using your account, they probably don't qualify as a user on your account.
Who knows who a kid, for example, is going to share the password with?
Though, as you say, requiring the password to be shared to share the account probably helps limit how casually people will give others access.
A further gripe is them not having a netflix.com/link system in place for settop boxes, so I need to enter a randomized 30+ character/multi-word phrase or whatever scheme password using a directional remote on my Nvidia Shield. Not often, but when I do it's with seething rage.
Netflix accounts are not personal. Their terms of use fully support shared use within the same household. That's why they support multiple user profiles per account.