Hacker News Reader

Comment by Jamwinner | Hacker News Reader

How is 'LogoJoy' not a better branding in every way? 3 sylbles, 2 letter abv, has joy in the frikkin name. Has the rare aspect of actully describing what they do to boot! What does the new one even mean? Another misspelled word? Harder to search? I want to know the politics that drove the change, because I feel the data must be sparse. Any marketing/branding pros care to chime in and set my ignorance alight?

View on HN

They want to expand beyond just logo designs.

Seems like it would work to just have LogoJoy as a product with its own page, and expand to Looka as the company name with additional products. Does anyone with experience know if that is done in the industry/would work?

It seems Automaticc did something like this. Wordpress was founded in 2003, and the company Automaticc in 2005, meaning they probably spun Wordpress out as the product. Now, the parent company owns a bunch of different products. Obviously speculation on my end.

Google re-organized with a new parent company (Alphabet) to do other stuff. They didn't change the Google name, so most users are blissfully unaware of the change.

I work in ecommerce/design/branding, and with very very few exceptions, mindshare and domain authority are always worth more than whatever ephemeral benefits you'll get from rebranding.

Sure, but there are multiple ways to get there. They could have kept the LogoJoy site as it was and made a separate site/service called "BrandJoy".

You're hired!

They probably used AI to generate the new name :()

Reply on news.ycombinator.com