I am aware of a company that user to sell a long term DVD like storage disk that they claimed would last for 100+ years, 5-6 years in disks started to lose data, I now take lifetime claims with a big pinch of salt.
After many years of experience with CD-R and DVD-R, one can say that those disks are good for at least 3 years. But we can only say that because lots of people have successfully read CD-Rs that were 3 years old.
Also, they can sell those "100-year" disks with these claims, and when customers lose data after 5-6 years, the company just says "oh that's too bad, maybe you stored them where the temperature fluctuated by more than +/- 0.1 degrees Celsius ?" and you have no recourse other than not giving them more of your money in the future.