What's funny here is that many of Google's web initiatives such as PWA and AMP are at least partially constructed to increase Google's dominance and selling of ads. It's hard to fault any company that pushes against newer web standards and "progress" since it is so slanted in their competitors favor.
If you're a Google employee working on some such project you can probably convince me that the majority of the reasoning for PWA/AMP/etc are good, and assessed in its totality it is probably for the greater good, but you'll never convince me the mangers/directors/executives at the budgeting level of these projects are too dumb to understand and latter extract immense value at the expense of users as a final result.
All this stuff is too reminiscent of Facebook's Free basics project masquerading as Democratizing Internet "progress" with cool new features no user actually asked for.