The point is to study the causal impact of having marathons vs not. Comparing that effect to other times of week which does not contain a marathon is not useful for much.
It could tell you if hosting a marathon is about as costly as having X more rush hours’ worth of mortality or something, but does not relate to the causal effect of the marathon.
For an example to compare, think about studying the impact on crime of heatwaves in a winter month. Someone could say, but won’t there be spikes of crime from heat in summer months? Yes, but why is it relevant — the point is to know the effect of the heatwave.