> NetFlix is flexing its muscle a bit here to show it can redirect customers to choose different ISPs and affect their bottom line.

I, too, like that Netflix is giving out this kind of information, but let's remember that in the USA many people have two or even just one choice. I have my choice of Comcast cable or AT&T DSL for broadband. That's it. And I'm not 100% sure that AT&T DSL would actually work in my building, and it's top speed is 6Mb/s compared to Comcast's 12Mb/s (or maybe 15Mb/s, I forget). Plus, AT&T: the only company I can think of with worse customer service than Comcast.

So while I like that they're giving out this information I'm not sure it's going to be a good idea to piss off ISPs with this near monopoly situation in many parts of the USA.