I can't tell if you are being sarcastic or not, but the impartiality of BBC content is currently under scrutiny.

For those unaware, the BBC is primarily funded by UK public funds (not quite a tax, but a "TV Licence") and as such is prohibited from - amongst other things - 1) selling advertisements and 2) supporting any one political party more than any other. There are of course exceptions (especially wrt to international + online content + commercial arms of the BBC) but an article sponsored by the sugar lobby displayed by a non-commerical arm of the BBC as a UK public service would clearly be prohibited by the BBC charter.

The current atmosphere of Brexit has pushed the BBC under more scrutiny due to accusations of pushing articles that disporportionaly support the government line, rather than opposition.