From Durable to Perishable – the path to sustainable revenues

You could even make the point that the movies and shows that these services produce are becoming more perishable. When Netflix first came out with House of Cards it was talked about for months. Maybe it was just the quality of House of Cards but no new in recent years (besides GOT) has drawn this much attention. People seem to just watch the same shows over and over again until something new comes onto the service. The Irishman is the next test for this idea, but I don't see this movie being talked about till the end of the year even. We have so much on these services constantly coming out that the movies and T.V. don't have the same lifetime that they used too.

Along the same lines, most companies now want "subscriptions" to their product. Customer subscriptions are highly sought after.

For example, toothpicks are perishable (or maybe more accurately consumable), but there are a lot of toothpick brands to choose from. Wouldn't it be nice if you could lock in a customer to recurring purchases of just your brand? Enter subscriptions. You see it happening all the time, everywhere.

On Amazon "subscribe and save" to any household perishable good. Microsoft replacing its corporate HUP program (which let you buy full office for $10) with a bogus replacement that just lets you get discounted subscriptions to 365. And of course, the most egregious offender, Adobe Creative Cloud.

Durable products, be they physical or software, are great for consumers but bad for companies. Hence, companies are moving away from them.