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>it seems like they're later to market rather than on the cutting edge of things but bring a high design quality

That was true of Apple under Jobs but Tim Cook's legacy is one of terrible quality assurance and superficial design over considering function. Apple is coasting on their legacy.

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Apple have always had a fairly consistent hit-to-miss ratio, so it’s easy to pick and choose products to find evidence for a set narrative.

As a counter-example to yours, the faux stitched leather of Find My Friends was all Steve Jobs, whereas the Apple Watch is all post-Jobs.

Remember that Jobs gave us the toaster desktop, which in my mind is still their very best example of superficial design over considering function. (Well that or the early QuickTime player for OS X.)

Meanwhile, AirPods are a phenomenal product. Up there with the best work Apple has done.

Do you mean the Cube? It’s a nice computer. Fanless and practically silent, with very easy to access internals. It was too expensive, obviously.

headphones? I guess I'm surveying their entire ecosystem

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