UK General Election 2019 – Live Facebook Ad Tracker by Age and Gender
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- The Conservative party rarely targets large groups of people in comparison Labour
- The Brexit party's targeted audience is 76% male with an average age of 58
- Recently (last 4 days), the Conservative party's marketing skewed proportionally male (from 45% to 70%)
- None of the average target ages are below 36
- Conservative messages are longest, and Brexit party messages are shortest
I'm not sure if we can draw many conclusions from this data though since: - It doesn't include all the parties
- It includes only Facebook ads, not all political ads
Yes I agree it's fascinating to see how the campaign is playing out. Your statements are really insightful - glad you could glean this from our tool.
To answer your other points - the reason other parties aren't included is that they haven't paid for any Facebook ads yet (somewhat surprisingly perhaps).
Also, given Twitter is banning political advertising, Facebook now has the lion's share of the audience on social platforms at least. Instragram & Messenger ads are also included in this analysis.