I forget where I read this, but the best values are ones that actually explicitly state the tradeoffs you are talking about as part of the value. The best values are statements that, if the logic were inverted, could also apply as values to a different company that cares about different types of outcomes.

The one that comes to mind immediately would be the classic FB "move fast and break things" motto. It explicitly states what the company wants, and what it's willing to sacrifice to get there.