They also mostly just meta-analysis rather than doing their own. Their biggest source is Consumer Reports, who don't make their money from advertisers. Much better to go straight to the source: https://www.consumerreports.org/printers/best-laser-printers...
Subscription required, but that's the point -- no conflict of interest.
For those who don't want to subscribe, here are the Consumer Reports recommendations:
Best for work: Brother MFC-L2710DW
Best for price: Brother HL-L5200DW
Best for presentations: Canon imageCLASS MF642Cdw