Can a Startup Launcher Launch Itself?

blog.launchrock.com

22 points·johndbritton··6 comments

This is actually a clever way to spread the word. I only say this because it got me excited to sign up. By hanging the carrot of "being one of the first to be invited" you tap into the human psyche. You start a pseudo competition for who gets to be invited first. This abstract promise can be a powerful motivator for some, and you only need some to start spreading the word before the snowball effect.

Is there an open source code for this? I'd like to do this for my startup. It would be ideal if we could save time from having to build it.

I'm one of the guys behind LaunchRock. While we're not planning on open sourcing it, we'll be offering this in several forms.

One option will be to redirect your DNS to our servers while your launching the form. The other, and perhaps more interesting to you is an embedabble widget.

When's it going to be ready? I've already had three people sign up using my link, lol.

Great idea, are you planning to run any sort of analytics off of the sign ups?

Hoping to have something ready for consumption this coming week.

Analytics are on the roadmap. We'll probably have some basic stuff baked in with the initial release.

Brilliant. A ponzi scheme for beta invites.

Seems pretty easy to game though.

We're doing a number of things to combat gaming including cookies, double opt-in and potentially some external email verification through a third party service. We're definitely, definitely thinking about it.

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