Here is a 1934 article as an example, long before anybody had even named microwaves:
https://archive.org/details/bstj13-4-532
75Ohm gave the lowest loss and thus the longest distance between repeater-amplifiers on the trans-continental carrier-telephony coax-cables.
These same cables (and their brethern: microwave links) also carried television, thus enabling the first "television networks" as opposed to "television stations".
In many cases even the stand-alone television stations paid AT&T to connect their down-town studios to the hill-top transmitter.
So television uses 75Ohm because AT&T did.
And AT&T did to minimize the number of repeater amplifiers across USA, because 75Ohm has the lowest loss.