So... neither substantive nor particularly entertaining. :(
So... neither substantive nor particularly entertaining. :(
It’s not going to make a dent in their budget. Any notion that a $40B company somehow is unable to make itself heard is ludicrous. This isn’t a mom-and-pop operation.
EDIT: to replies claiming it's not the same or is blackmail because it requires FedEx to spend money to respond... you do realize that it costs the NYT over $300 million/yr to produce, distribute and market their news product? (Yes, the NYT spends money on ads to get more people to read its stuff, too.)
At a corporate level trying to reach millions of people, speech isn't free for anyone. Distribution costs money, for everyone. This isn't blackmail (sheesh), it's how public dialog between companies works period. And my original point stands: both sides are mega-companies that have plenty of money to promote whatever stories they want.
I will say it one more time: the idea that FedEx, a $40B company, is somehow, in any way, disadvantaged in being able to respond, simply defies credulity.
Edit for typos
NYT sure is spending money, but it is ultimately making money by publishing this article, or else they woudldn't do it. They are making more money by making it more sensational.
FedEx would spends money to responds, ironically, they would have to spends it most probably to NYT. NYT will again spends money to publish that full page ads, sure, but they are making money by publishing it, or else they wouldn't do it either.
They aren't on equal footing. NYT makes money with that article.