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Yeah, like, I know "productized content marketing service" must mean something to someone, but every time I try to parse it, it just seems like a buzzword Ouroboros, endlessly devouring its own tail.

That’s exactly what I experienced trying to figure it out!

They have 50 writers on payroll. 18k$ revenue doesn't sound too good. That is just 360$/person/month.

Based on their monthly fees, they're charging $150-$250 per post at ~1200 words per post.

Assuming a blog is getting 25k+ views on each post, it's ramen-profitable, as long as it's not cannibalizing their other content.

My guess is that it's not ground-breaking content, but hopefully good-enough to fill in your off-days if you're trying to keep up daily posts.

Yes, done-for-you blog posts.