Yeah the worst part is that I can't tell my boss to screw off because it's my company :D We do some customer support on Facebook because so many of our users are there, otherwise I wouldn't be touching it with a 12 foot pole either.
They weren’t a competition by any means, and would (speculation) most likely die if they didn’t tap into Facebook resources.
WhatsApp was only real big competition Facebook bought so far.
What's your reasoning for that? I think pre-WhatsApp acquisition most people would argue that Facebook would have died if it did not acquire Instagram...
I bet the line of reasoning is that the message notification is for the upsell telling you how great Messenger is.
> The move allows Facebook developers to focus more exclusively on features and improvements for each individual app. Of course, it also requires users to download another Facebook property onto their smartphones, a not-so-subtle way for the company to increase app downloads.
I found this on Beluga, but it smells of an acquihire and rewrite, and predates the split by a few years: https://www.adweek.com/digital/beluga-facebook-messenger/