Exactly. Some of those colored unlabeled keyboards look stunning on the desk. Why should a keyboard be purely a utility and not part of the room design.
I own an unlabeled keyboard and I mildly regret it. I have no issues typing with it but I struggle with special keys like trying to find ^ or f5. Typing 2fa codes are a pain. If I was buying a new keyboard I would get a labeled one but with no numpad