While I agree that it works well, I have not found it to be particularly easy to use. (to clarify I use the online version) Then again I made the mistake of never taking any finance classes in school. It is full of strange jargon and confusing menus.

That said, I hooked it up to my business checking account and it pretty much does everything automatically. I have my accountant log in quarterly and make sure everything is in the right place. I use it for payroll as well. It has certainly given me peace of mind, which is worth the somewhat hefty price tag.

I use Quickbooks as well. I entered everything by hand until we started exceeding a couple hundred transactions per month. Now I import transactions from the bank and reconcile against the paper statements each month.

I was anti-bookkeeping for a while, but now I'm hooked. I think it's good for the business if you review all your expenses and produce a P&L each month.