I think it looks pretty awesome. The ATV that charges in the back as the "oh, and one more thing" moment was also great. I can see this being very popular. There is something very masculine and forward looking about the design. The interior shots on the website are also impressive-- I wonder why they didn't show that tonight in the demo (probably it's just a rendering and the prototype version has a bare-bones interior). The glass breaking was tough to watch though-- I'm sure it threw him off during the rest of the presentation.