It makes sense they're upset. People spend countless hours researching the difference between a ram 1500 and a tacoma sr5 and they slightly prefer the "look" and "stance" of one over the other. One is more "hunkered down," the other is more "stoic."

Then comes this angular abomination, a ballooned version of the robotaxis in Total Recall, and fits absolutely nowhere in this truck buyer's mindset.

You can take the perspective of blaming the truck buyer for being dumb, or lame, or not visionary enough, but that's not a reasonable or productive perspective.

As far as I can tell, this truck may appeal to people who are in the market for a Hummer-type extreme vehicle, hardcore tech futurists, Tesla fanboys, and people who don't give a shit and are willing to try whatever. None of these categories IMO represent today's truck buyer.

Disclaimer: I'm a tech futurist who doesn't give a shit, and I want one.

Edit: misspelling.