Was looking for this comment! I was at Kohl's with my wife and I saw the sticker price and was ready to leave, and she said, "oh, that's not the price you'll pay, everything has a discount." I don't like that game and I've not gone back.

I have to admit the Kohl's 'sale price' thing totally worked on me. I bought a piece of luggage that was marked down from around $300 to around $150. I felt very good about having acquired such a fine item for half price. Later I wondered if I would have felt as good paying $150 without thinking it was 'worth' $300. Of course I would not have.

This is exactly what my dad said about Sears in the 80s and 90s