For pure visual intuition, I prefer 3blue1brown's Essence of Linear Algebra on Youtube (https://www.youtube.com/playlist?list=PLZHQObOWTQDPD3MizzM2x...). Even though they're not interactive, the visualizations themselves are the most compelling and insightful.
Has anyone used both interactive texts? My initial impression is that the GA Tech text starts with matrices and applications to systems of equations (like Strang) while the immersive math one seems to start more focused on vectors and geometry with computer graphics applications.
Neither seems to have supporting exercises yet which I think really limits their use as primary texts.