Anything moderately related to software and data is called AI now, because that's what gets the upvotes.
"look Ma i'm writing my own AI algorithm!!!" ... "writes linear regression by hand in python"
A. System should, without prompting, identify areas of improvement and innovation
B. Automated collection of data and the processing thereof, combined with application towards a concrete goal — does not qualify under A.
C. Part of A. is willing and unwilling discovery and exposure to both benevolent and adversarial environments and operating conditions