Show HN: I launched my first self-promoted Lifetime Deal
simvoly.com
simvoly.com
I'm Stan, Co-Founder of Simvoly and this week we launched our first Lifetime deal that we promote on our own. Before I continue, in Simvoly we are building a different type of a platform combining funnels, websites, and e-commerce with a 100% white label program (meaning that anyone can promote their own version of the platform).
Why we decided to run a Lifetime deal to promote our new Funnel Academy to change how businesses are selling or generating leads online. The idea is not to appeal to the Lifetime deal community because they are really hard to upsell and a lifetime deal is not great for growth.
First, we created this super easy flow with a funnel on our platform. The landing page explained the platform well and make it super simple to capture one of the 3 deals. Yes, we released 3 lifetime deals and surprisingly for us, not the middle one but the top (10 funnel deal) is our best-seller.
We decided to target people who are already paying for other funnel or page builders to help them make a quick jump and test our product. We know that one they try it, they will most likely convert to us as we are superior to the competition.
Ways to promote you may ask? We, of course, targeted LTD groups as a jump-starting community but we also made it SUPER simple to share the deal with others and earn 35% affiliate for every customer. We got people sharing in all sorts of groups and websites to create a viral effect. We are also doing remarketing in google and facebook + more ads in facebook focused on entrepreneurs, funnel communities and similar.
The deal is still running (until Cyber Monday) if you want to check it out.
To summarize, it is so much better to run your own lifetime deal to promote a new release to an existing audience and finding new customers similar to what you have because you know who you are targeting. You know that they can bring value and the LTD is just a way to attract attention and noise around your product. Platforms like Appsumo and similar are great for just starting companies to find best testers and get some traction but for a growing company - do your own promos and targeting.