Trucks in the 1920s and early 1930s were utilitarian. This thing is 100% about the look.
Trucks in the 1920s and early 1930s were utilitarian. This thing is 100% about the look.
Look we can argue about stagnation in truck design but there's something to be said about a timeless design feature, like the classic truck bed. I think Tesla misses here and so their main market for this will be competing against off-road SUVs like Jeep Grand Cherokee or Range Rover. The Cybertruck will not compete directly with say, Ford's F150 and the Silverado.
I think it is too early to make this call, especially given the fact that they haven’t event gotten around to side mirrors and windscreen wipers (legally required in some jurisdictions)!
Clearly it's not meant to appeal to anybody average. It is supposed to make extremists salivate. Have you seen what pick-up truck buyers are buying, lately? Nothing about them says useful.
I don't doubt they will sell. Just not to people with work to do.
Car news is, first of all, a business.
They would all have more to gain by revealing these kind of practices (since Tesla is the only company not to buy ads in the media) than publishing bullshit articles that you didn't even read or that you can't trust because... they discussed the design with the product's team.
This makes no sense whatsoever.
So, no, Tesla never "went to various publications". Nobody else did, either. That is not how the machine works.