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I don't think they've released their full hardware schematic, right? I imagine they're waiting until they at least hit full production, and perhaps get closer to the next rev.

That being said, Pine64 has been able to make a similar device for far less also using their own design, so I'm a little skeptical that hardware design was such a large part of the price. I'm guessing the bulk of it was getting the SoC up and going since Pine64 had similar products that likely make it simpler to design a phone SoC.

You don't by the phone just for the actual device. You buy it mainly to support the start of actually open source phones. If you wanted a cheap phone you could just by a second hand android phone for dirt cheap

Of course. This is the basic open source model, only better. You get support from the folks who made the design.