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So...how much does it cost to run gTLD these days? Perhaps the time is right to set up a non-profit to run one at actually affordable prices, instead of the current ripoff and the future .org price increases.

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You have to pay about $200k to ICANN just to submit a proposal for a new gTLD.

Because it costs so much to add a new gTLD /sarcasm

Its not cheap you have to commit to very high up times with massive redundancy eg survive continent failure

Does ICANN pay for that infra though or do you? Because if ICANN doesn't pay I don't see how that's relevant.

No the registry does that for real TLD's - this isn't a vanity domain like .sony

It certainly reduces the likelihood of everyone and their uncle putting in requests to bag a few gTLDs for themselves...

Those are the vanity domains bidding for a proper tld is much more $$$

From what I can tell, generic TLDs like .community or .theatre are enrolled under the same program and fees as brand TLDs.

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